In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). The best mirrorless camera in 2019: we pick the best compact system cameras What do you think – did Sony only win because its mirrorless cameras had a head start? Will canon and Nikon turn it around next year, now that the RF and Z mounts have matured? Or is APS-C the real battleground worth fighting for? Have your say on the DCW forums ! Still, the fact that Canon is no longer the king of full-frame imaging is a pretty significant milestone. According to BCN+R, full-frame only accounts for 10.4% of sales (6.4% of that being mirrorless, 4% DSLR) APS-C cameras account for 89.6% (55.7% mirrorless, 33.9% DSLR). What is interesting, however, is that between the 'big three', full-frame cameras are an incredibly small part of the puzzle (albeit the most profitable). So, despite Canon and Nikon launching their own full-frame mirrorless systems AND combining those sales with sales of their full-frame DSLRs (which Sony does not make), Sony still beat them with mirrorless alone. "However, Canon and Nikon have already been brilliantly defeated, partly because they have been wary of fighting against the full-size model that is being developed with a single-lens reflex camera. Even if the full size model of mirrorless and single-lens reflex camera is added up, the result is that only Sony is growing after all." The BCN+R data shows Sony (blue) in first, Canon (peach) in second, Nikon (grey) third for full-frame sales (Image credit: BCN+R)
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